Does SALESmanago maybe provide a feature for convenient management of preferences/contacts. Such functionality would facilitate data acquisition and enable even more precise personalization based on zero-party data.
Panel for managing preferences/consent
Customer Data Platform
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Customer Preference Center is exactly the solution you are looking for!
It allows you to:
You may use it for segmentation, tailoring recommendations, and consent management amongst many others.
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You can read all about it here:Â https://support.salesmanago.com/customer-preference-center/