Marketing in eCommerce
Tech news and industry hot topics - this section has got it all for staying on top of ecommerce strategy and marketing trends. Share tips and best practices, show what you've created and inspire others
As we know gaming industry is growing fast year by year. There are many ideas on how to implement solutions from single-player and online games in marketing. Read the blog article and learn new solutions for gamification in eCommerce and see how you can implement them in your case.https://blog.salesmanago.com/marketing-and-business/customers-attention-is-getting-thin-and-gamification-is-a-way-to-win-it-5-trends-shaping-gamified-ecommerce/
Personalized pop-ups are a good way to attract new customers and an important part of your marketing plan. Did you know that you can increase pop-up conversions by 84% by adding graphics and achieve 206% higher effectiveness by reducing the number of form fields? Read the blog article and learn what else you should pay attention to in order to avoid pop-up traps and effectively turn anonymous visitors to your site into actual customers.https://blog.salesmanago.com/marketing-automation/6-ways-to-increase-popup-conversion/
[NEW AWARD] We are thrilled to announce that SALESmanago has received recognition in the 26th Webby Awards, which is judged by the International Academy of Digital Arts and Sciences. We are proud to be Webby HonoreeWe were honored in the Apps and Software - Data Management category. In all categories more than 14,300 projects have taken part, so this is a great honor for us.SALESmanago is the only Customer Data Platform focused on Zero-Party Data, so you can collect information about your customers' preferences directly from them and then immediately use it in your marketing campaigns, creating true intimacy with your customers.Check https://salesmanago.com/ and find out more
The use of predictive analytics will allow us to predict a customer's future actions. On the basis of collected transactional and behavioral data (based on past and present activities) we can appropriately adjust marketing activities so as to reduce the risk of customer loss, thereby increasing profits.Skillful use of customer activity prediction in automation processes and mass campaigns will allow us topredict CLV for each customerknow the communication channels with the highest sales conversions and customize them for each customer Target customers with high risk of abandonment and low purchase prediction with dedicated activation campaignsAnd are you guys using predictive analytics?
The end of third-party cookies is a revolution that opens up possibilities for renewing healthy relationships with consumers and developing close ties between companies and their customers. The best way to prepare for the upcoming changes is to start collecting your own customer data that can be analyzed and used to personalize advertisements.And how are you preparing yourselves for this transformation? 💪
Forrester reports that a lack of cooperation is the most significant obstacle to improving an organization’s customer experience. Lack of collaboration consistently outranked budget, culture, and data as the biggest obstacle three years running. Customer experience isn’t anyone’s responsibility – it’s everyone’s.
Ecommerce Tech about SALESmanagoTutorial
In a recent great and positive review, Ecommerce Tech experts highlight how SALESmanago supports the growth of online stores and what makes us stand out from the competition.“There is a massive amount of value in centralizing all your data and customer touch points. You can expect improvements across the board, from retention, to increases in revenue, a reduction in cart abandonment, increased conversions and higher click through rates.”Says Autumn Shultz in her SALESmanago review for Ecommerce TechWe are very proud that our hard work gets a lot of warm responses not only from customers but also from Ecommerce industry experts 🥰Thank you!!
SALESmanago Announces Nine-Digit Euro Acquisition and Growth Investment by SilverTree Equity and PerwynNews
SilverTree and Perwyn investment will fuel SALESmanago’s international expansion and support its trajectory in becoming the leading European SaaS marketing automation and customer data platform focused on mid-market e-commerce SALESmanago is a high growth company and added over 300 mid-market and enterprise customers (on average 50% growth per annum) Blue chip customers include BMW, Burger King, Starbucks, Toyota, Victoria’s Secret, Crocs and T-Mobile Tim Weller (Chairman of Trustpilot, a listed online reviews platform with a ~$1.6bn market cap) joins as SALESmanago’s Chairman Rafal Brzoska (founder of Inpost) and Jean-Philippe Baert (experienced MarTech executive) will join the SALESmanago Board London, Krakow – November 30, 2021 – SALESmanago, the leading SaaS no-code CDP & Marketing Automation platform, today announces that it has been acquired in a nine-digit Euro acquisition and growth investment by SilverTree Equity, a leading private equity firm with deep expertise in tech
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