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[Tips & Tricks] 10 expert tips on how to make zero- and first-party data the bloodstream of your business
Amid the digital revolution, data is what drives businesses and helps them run smoothly. Collected wisely and used repeatedly, it improves performance in most areas of an organization. How do you gain a global perspective on zero- and first-party data to permanently integrate it into the bloodstream of your business?Time and time again, studies have shown that collecting and using the right data is a key factor for many businesses.According to our recent proprietary research, 94% of businesses agree that data is a key investment area for them, yet almost two-thirds of companies have not created an up-to-date data strategy within the last 12 months (Acxiom). Today, 90% of enterprise analytics and business professionals say that data and analytics are key to their organization’s digital transformation initiatives (Gartner). Up to 62% of retailers (and 63% of cross-industry respondents) have stated that information and data analytics gives them a competitive advantage (IBM). Insight-drive
Hello everyone!Consumer confidence has plummeted again, with more “bad news” expected as inflation rockets and UK unemployment hits a 50-year low. The latest GfK Consumer Confidence Barometer recorded a headline score of -40 in May, the worst since records began in 1974, and a 2% fall on last month. This means consumer confidence is lower now than during the “darkest days” of the global banking crisis. The lowest score previously was -39, which was recorded in July 2008. All but one of the five measures that make up the GfK index score dropped in May. See more information below:https://www.marketingweek.com/consumer-confidence-plunges-worse-to-come/
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