With rampant data breaches, consumers have become more aware of how their data is collected. A recent survey from Qonsent confirmed this, with 94% of consumers feeling it’s important to have more control over the data they share with companies as well as knowing how those brands use their information. 88% of marketers are concerned with data privacy laws, such as the impending American Data Privacy Protection Act (ADPPA), and 78% believe that impending privacy laws will negatively impact consumer engagement and personalization. However, 84% of consumers are more likely to share information with brands that have transparent data practices and policies.
