Wow, these are some real challenges. I can’t help feeling that the changes may be beneficial to consumers - many people are angry about how they are tracked, or even stalked, by technology :) - but it definitely makes it difficult to reach potential customers. This report is really worth reading and certainly gives food for thought, not only for marketers, but also entire businesses.

Personally, as a consumer, I’m looking forward to being taken care of - more attentively. ;D