Nearly seven in 10 consumers are planning to celebrate Halloween this year, a survey by Prosper Insights & Analytics and the National Retail Federation found. The NRF predicts that consumers will spend $10.6 billion on Halloween this year, up from $10.1 billion last year. Spending on costumes, decorations and candy is expected to reach record levels. Costumes will make up the largest category of spending, with kids and adult costumes projected to hit $2.9 billion, the highest total since 2017. Pet spending is also expected to surpass 2021’s record high sales, hitting $710 million. Almost half (47%) of consumers plan to shop for Halloween in September or earlier. As to where they’ll shop, 40% of respondents will buy their items at discount stores, 36% will shop with specialty Halloween or costume stores, and 31% will make their Halloween purchases online.
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