Despite the cost-of-living crisis, over half of UK consumers (59%) would be willing to pay more for a product or service if it guaranteed a positive digital experience. That is according to new research from FullStory. The research examines the link between digital experiences (DX) and profitability, incorporating data from over 7,000 consumers across multiple industries in the UK, USA, Germany, The Netherlands, Australia, Singapore, and Indonesia. Of those who would pay extra, almost a third (29%) will pay up to +5% more as a result of a great DX. A fifth of consumers (21%) will pay up to +15% more, while one in ten will spend a massive +25% more if they receive a good digital experience. The research also highlights what consumers consider to be a great experience, with the top factors including:

• Being able to quickly accomplish what they came to do (77%)

• Having personal information remain private and secure (68%)

• Receiving a regularly evolving and improving experience (47%)

• Receiving a personalized experienced tailored to their needs (38%)

More info here: https://www.marketingtechnews.net/news/2023/mar/01/most-uk-consumers-will-pay-more-to-guarantee-a-great-digital-experience/