Bain & Company claim that online will become the single biggest sales channel for personal luxury goods in the coming years. The luxury space is expected to make up to 30 percent of the global market in 2025. The same forecast predicted monobrand physical retail stores would account for only 28 percent over the same time. One of the biggest challenges with online shopping is not being able to physically try-on a personal item before purchase. But AR is allowing users to do this using the power of their smartphone. Augmented Reality “try on” technology could reduce annual online returns by 31 percent.
More here: https://www.marketingmag.com.au/social-digital/how-augmented-reality-is-changing-the-face-of-luxury-retail/