GATED CONTENT is an opportunity to attract new contacts to your base. It involves providing a piece of content, such as text on your website. After 5-10 seconds of reading (or viewing a section of the page) thanks to a pop-up, the contact sees the form. In return for obtaining data about the customer, you offer to read the text or obtain information about the topic. This is an effective way to obtain customer data because the customer gets some information in return. This method of contact acquisition can be used in a number of ways.