Hi,

Lead nurturing is used to carry out, for example, the dispatch of a series of messages aimed at educating the customer about the scope of the company or information about the products and services offered.

Benefits:

the ability to create a user education cycle to convey key product and service ideas,
maintaining contact with the potential customer,
indicating the best time to make a sale,
eliminating contacts who are not interested in the product,
equipping the customer with the necessary knowledge.