Of course! The Sales Generation feature will be perfect for this purpose. It is settled based on a CPS model and designed to generate sales in eCommerce. Integrated with our CDP, it generates personalized ads for persons who have visited your e-store but made no purchase, as well as Internet user groups with characteristics similar to those of your e-store customers (look-alike audiences). Based on the website behavior, each visitor is retargered with online ads. With this feature, you will reach people via the entire Google Ads network, Adform, Bid Switch, and through local vendors (or local portals) offering advertising space.

In all those places, recommendations are displayed based on the products viewed by the customer during their last visit to your website. You can also use various algorithms, and when enough data has been collected, AI algorithms can also be launched.

An advert is a simple creation made up of:

• a simple frame with your products and

• your Company logo.

The whole process works in real-time, so an anonymous visitor is immediately retargeted. In the case of the Sales Generation feature, you are only charged if a user clicks on your ad, gets redirected to your page and makes a purchase – so there is no financial risk involved.