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Take one step further and run dynamic segmentation of your base with the use of SALESmanago’s Dynamic Segments.
The Dynamic Segments feature is an advanced tool that allows you to create and update in real time Contact groups that meet an extensive set of criteria – based on CRM, behavioral, and transactional data – at a given time.Dynamic segmentation enables: automatic updating of target groups without the need to manually generate data reports to select the right Contacts, management of multidimensional data without external BI systems and without the support of your analysts or the IT department, immediate and precise determination of the size of target groups for mass or automatic campaigns, detailed analytics showing changes in the size of segments over time.
Did you know that the SALESmanago system can automatically evaluate the churn and next purchase probability?
Thanks to Predictive Analytics, you can analyze the transactional activity of your customers to predict the next purchase, the risk of churn, and the CLV, and determine the most effective communication channels for each individual customer. Why is it worth using AI Predictive Analytics? Enhance customer retention by taking appropriate actions to encourage them to make another purchase – where there is a risk of losing them. Increase your sales conversion by directing your campaigns at customers with the highest purchase probability. Reach your customers more effectively by optimizing the use of communication channels. Find out the average CLV, purchase interval, and customer lifespan, as well as other transaction statistics specific to your store.
Yes, this is actually possible! You can do it by launching the SALESmanago Copernicus Machine Learning & AI recommendation engine, which analyzes website behavior and transactions, but also user profiles. Its main job is to build a network of connections between them, predict shopping behaviors, and create personalized product recommendations. If you use the Machine Learning & AI engine to create product recommendations, you can: increase your sales conversion by recommending products that are most likely to be purchased (also based on the behavior of other customers having a similar profile), personalize your website, also for anonymous visitors, shorten the purchase path by providing recommendations that should be the most interesting to a given user and shortening the time of searching for the perfect product, improve the effectiveness of retargeting campaigns, through the use of AI recommendations in advertising networks.
Yes, there is such an option. The best solution is to use the Automatic Sales Chat, which allows you to construct and launch conversation scenarios in which the bot replies to your customers’ questions asked via Facebook Messenger or the SALESmanago Live Chat. By integrating the bot into your communication with customers, you can: relieve your Customer Service department of some of the workload by implementing automatic replies to the standard, most frequent questions (FAQ), increase your sales conversion by showing 1-to-1 product recommendations during automatic chats, and by helping customers find what they are looking for without involving a consultant; increase customer engagement and build brand awareness by creating automatic scenarios including educational cycles and quizzes.
Of course! SALESmanago has just the right tool for that: RFM Automation, which allows you to automatically segment customers based on the time since the last transaction, the frequency of purchases, and the amount spent (Recency, Frequency, Monetary). With the skillful use of RFM Automation, you can: increase customer retention by detecting a decline in their purchasing activity and automatically triggering win-back campaigns, increase the Customer Lifetime Value and your profits by directing up- and cross-selling campaigns at the most loyal users, optimize the cost of activating your base by matching discount rates to the values of particular customers, plan the marketing content and the offer to be received by your Contacts following their assignment to another segment.
Of course! The Sales Generation feature will be perfect for this purpose. It is settled based on a CPS model and designed to generate sales in eCommerce. Integrated with our CDP, it generates personalized ads for persons who have visited your e-store but made no purchase, as well as Internet user groups with characteristics similar to those of your e-store customers (look-alike audiences). Based on the website behavior, each visitor is retargered with online ads. With this feature, you will reach people via the entire Google Ads network, Adform, Bid Switch, and through local vendors (or local portals) offering advertising space. In all those places, recommendations are displayed based on the products viewed by the customer during their last visit to your website. You can also use various algorithms, and when enough data has been collected, AI algorithms can also be launched.An advert is a simple creation made up of: a simple frame with your products and your Company logo. The whole p
The perfect solution will be Website Automation, which – based on the analysis of users’ behavior on the website, complemented by data from their behavioral and transactional profiles – allows you to display dedicated, 1-to-1 communications in real time.The skillful use of Website Automation will allow you to program the behavior of your website in such a way as to: increase your sales conversion by supplementing the purchase process with information on offers and recommendations matched to a given customer, obtain new Contacts, thanks to advanced personalization of forms and their perfectly timed display, deliver content that shortens the purchase path and makes it easier for customers to find offers that will interest them, increase the efficiency of your customer service processes by implementing automatic, context-based initiation of chat conversations.
This revolutionary widget will allow us to run separate on-site communications for anonymous and identified users, creating a whole new communication channel. By combining 1-to-1 messages, wish lists, special offers and recommendations in one place, it also collects zero-party data.Skillful use of Personal Shopping Inbox will enable us to: 👉improve retention for identified and anonymous customers by sending customized offers, discounts and product recommendations👉 Strengthen your recommendation and personalization strategy using the collected data 👉 Increase Customer Lifetime Value by sending personalized notifications
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