Metrics and Analytics
We’re a Data & Analytics company, so it makes sense to have a whole lot of ideas on how to best be using your data, right? We have got you covered!
- 4 Topics
- 2 Replies
Hi,Recently on SALESmanago’s blog an intresting article was posted and I’d love to know what yall thinking about it. The article was about improving the conversion rate.Here you will find the whole article: https://blog.salesmanago.com/marketing-and-business/10-ways-for-whopping-conversion-rate-optimization/What are your thoughts about it? Do you agree with it? Do you feel like something is missing? What is your favourite way out of those?Personally, I believe that personalisation is one of the greatest option of them all. Every action which makes the clients feel loved and special should be done in the first place. Personalisation really improves the loyalty of our clients and there’s nothing better than that! A happy client - this is what we want :)
The use of predictive analytics will allow us to predict a customer's future actions. On the basis of collected transactional and behavioral data (based on past and present activities) we can appropriately adjust marketing activities so as to reduce the risk of customer loss, thereby increasing profits.Skillful use of customer activity prediction in automation processes and mass campaigns will allow us topredict CLV for each customerknow the communication channels with the highest sales conversions and customize them for each customer Target customers with high risk of abandonment and low purchase prediction with dedicated activation campaignsAnd are you guys using predictive analytics?
Let me start by mentioning that I've only been with you for a short time, so I'm not too familiar with the system. I am referring to the eCommerce funnel. I have read the tooltip and understand how it works. Nevertheless, I am not sure if the data is displaying correctly. The number of purchases is much larger than the carts. It's normal that to make a purchase first someone has to add products to the cart, so how does it work in this case?
Login to the SALESmanago Community
No account yet? Create an account
Login with SSOSign in with LinkedIn
Enter your username or e-mail address. We'll send you an e-mail with instructions to reset your password.