The use of predictive analytics will allow us to predict a customer's future actions. On the basis of collected transactional and behavioral data (based on past and present activities) we can appropriately adjust marketing activities so as to reduce the risk of customer loss, thereby increasing profits.

Skillful use of customer activity prediction in automation processes and mass campaigns will allow us to

predict CLV for each customer
know the communication channels with the highest sales conversions and customize them for each customer
Target customers with high risk of abandonment and low purchase prediction with dedicated activation campaigns

And are you guys using predictive analytics?