How exactly is the value of last click transactions calculated?

  • 11 February 2022
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How exactly is the value of last click transactions calculated?


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Hi!

In SALESmanago, you can configure your own dashboard where you can continuously monitor, among other things, sales totals, number of transactions, average transaction values, as well as sales totals from last click. 

 

If a mass/automated email is sent from SALESmanago and a contact opens the email and successively clicks on the CTA and is redirected to the page where they make a purchase, the transaction will be counted as last click, because the marketing action make thought a SALESmanago system was the last element that a client saw before made an purchase.

 

For more information on transaction analytics, check out the following article:

https://support.salesmanago.com/revenue-attribution-analytics-and-product-analytics/

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