Conversation

Segmentation matrix

  • 18 January 2023
  • 2 replies
  • 19 views

Userlevel 2

Hello, I have a question: What's the difference between a simple rule and a dynamic rule in a segmentation matrix?


2 replies

Userlevel 5

Hi,

By creating a simple rule, we define what tag will be assigned to a contact after visiting the specified URL

Dynamic rule automatically takes the specified data from the URL and creates a tag based on it, which is then assigned to the contact

Userlevel 2
Badge

Thanks Karolina! Tags created by Segmentation Matrices are a great base for targeting campaigns adjusted to the audience interests

Reply