The Dynamic Segments feature is an advanced tool that allows you to create and update in real time Contact groups that meet an extensive set of criteria – based on CRM, behavioral, and transactional data – at a given time.

Dynamic segmentation enables:

• automatic updating of target groups without the need to manually generate data reports to select the right Contacts,

• management of multidimensional data without external BI systems and without the support of your analysts or the IT department,

• immediate and precise determination of the size of target groups for mass or automatic campaigns,

• detailed analytics showing changes in the size of segments over time.