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How can I leverage SALESmanago CDP capabilities to automate for anonymous users and effectively respond to each contact’s behavior?

  • 7 April 2022
  • 2 replies
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Tatiana
Userlevel 2
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How can I leverage SALESmanago CDP capabilities to automate for anonymous users and effectively respond to each contact’s behavior? 

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D
Userlevel 5
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Hi Tatiana!

Website Automation Rules allow you to run automatic scenarios on your website that will also work for anonymous users. Based on their behavior in real time, you can modify the content on the site, offer help or propose subscription to a newsletter or Web Push notifications.

Drop me a line if that was helpful :)

Zofia Sadowska

That’s right, Website Automation rules will be a perfect solution here.

SALESmanago can use cookies to track anonymous visitors’ behavior, recognize users when they return to the website and call up their past actions. Thanks to this we are able to set up automation processes to personalize communication to anonymous users and tailor the content displayed in various communication channels like live chat or web push.

If you would like to learn more about this feature check out this blog post. :) 

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