Yes, this is actually possible! You can do it by launching the SALESmanago Copernicus Machine Learning & AI recommendation engine, which analyzes website behavior and transactions, but also user profiles. Its main job is to build a network of connections between them, predict shopping behaviors, and create personalized product recommendations. 

If you use the Machine Learning & AI engine to create product recommendations, you can:

• increase your sales conversion by recommending products that are most likely to be purchased (also based on the behavior of other customers having a similar profile),

• personalize your website, also for anonymous visitors,

• shorten the purchase path by providing recommendations that should be the most interesting to a given user and shortening the time of searching for the perfect product,

• improve the effectiveness of retargeting campaigns, through the use of AI recommendations in advertising networks.