Of course! SALESmanago has just the right tool for that: RFM Automation, which allows you to automatically segment customers based on the time since the last transaction, the frequency of purchases, and the amount spent (Recency, Frequency, Monetary). 

With the skillful use of RFM Automation, you can:

• increase customer retention by detecting a decline in their purchasing activity and automatically triggering win-back campaigns,

• increase the Customer Lifetime Value and your profits by directing up- and cross-selling campaigns at the most loyal users,

• optimize the cost of activating your base by matching discount rates to the values of particular customers,

• plan the marketing content and the offer to be received by your Contacts following their assignment to another segment.