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Segmentation matrix

  • 18 January 2023
  • 2 replies
  • 38 views
Lukasz Ziarko
Userlevel 2

Hello, I have a question: What's the difference between a simple rule and a dynamic rule in a segmentation matrix?

2 replies

Karolina Dziedzic
Userlevel 5

Hi,

By creating a simple rule, we define what tag will be assigned to a contact after visiting the specified URL

Dynamic rule automatically takes the specified data from the URL and creates a tag based on it, which is then assigned to the contact

Kamil Lesniak
Userlevel 2
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Thanks Karolina! Tags created by Segmentation Matrices are a great base for targeting campaigns adjusted to the audience interests

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