Hi,

An obligatory win-back campaign should be supported by data gathered via the Customer Preference Center. Another thing to know is the reason for certain product preferences. Knowing this, you can really hyper-personalize a new, even better set of offers for your loyal customer—after establishing a preferred channel of communication, since this particular person does not like to browse. Additionally, lead nurturing via newsletters can provide the customer with useful information.

• Win-back campaigns
• Inactivity alerts
• Progressive profiling (garden and products)
• Lead nurturing
• Hyper-personalized recommendations in SMS/email/Web Push