Frequency of purchases has dropped

  • 21 October 2022
  • 1 reply

Userlevel 2

Hi team, 

What actions should be undertaken to increase the frequency of purchases? 

1 reply

Userlevel 5


An obligatory win-back campaign should be supported by data gathered via the Customer Preference Center. Another thing to know is the reason for certain product preferences. Knowing this, you can really hyper-personalize a new, even better set of offers for your loyal customer—after establishing a preferred channel of communication, since this particular person does not like to browse. Additionally, lead nurturing via newsletters can provide the customer with useful information.

  • Win-back campaigns
  • Inactivity alerts
  • Progressive profiling (garden and products)
  • Lead nurturing
  • Hyper-personalized recommendations in SMS/email/Web Push